Orlebar Brown was founded by photographer Adam Brown, who confesses the venture was one of those things he stumbled across quite by accident:
"In 2005 I went on holiday to celebrate a friends 40th birthday in Rajasthan. There were 30 people in the group aged between 25 - 50 years old. Most of them worked in design, took an interest in clothing – but were not obsessed by fashion. Around the pool, the women in the group looked great, but the men did not. All were wearing brightly patterned, baggy boxer short styles, briefs or board shorts. The idea for Orlebar Brown became clear when from sitting by the pool, we had to change to have lunch in the bar"
Based in London, Orlebar Brown launched in March 2007 as a more tailored approach to men’s beach and swim shorts. Not so much a swim short but a 'short you can swim in', offering something you can wear on the beach, by the pool and then smart enough to go and have a drink or lunch.
Having initially focused on tailored shorts, the range evolved into a full resort collection influenced by 1960s poolside utopia. The OB world draws inspiration from Slim Aarons' iconic pictures of Riviera and Palm Beach life during the decade. Not just a smarter look but a reminder of the sophistication that once went with travel and holidays.
Today Orlebar Brown uses B2BGateway's fully integrated, cloud based EDI solutions for NetSuite to communicate with customers such as Saks, Neiman Marcus, Nordstrom, Bergdorf Goodman and their 3PL Future Forwarding. Having full EDI integration to their NetSuite ERP removes the need for the Orlebar Brown staff to re-key orders and greatly reduces the potential for costly human error.
Check out Orlebar Brown's fabulous clothing range here www.OrlebarBrown.co.uk
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