According to NRF’s St. Patrick’s Day Spending Survey conducted by Prosper Insights and Analytics, nearly 127 million Americans are planning to celebrate the traditional Irish holiday and will spend an average of $36.52 on green garb, festive food and more, compared to $35.78 last year. Total spending for the holiday, which fell on Tuesday, March 17, is expected to reach around $4.6 billion.
“Consumers are ready to shed their winter blues and welcome spring’s arrival with St. Patrick’s Day celebrations,” said NRF President and CEO Matthew Shay. “Falling at the perfect time of year – just as temperatures begin to rise – retailers are hoping St. Patrick’s Day will also draw the attention of those looking for traditional spring merchandise as consumers take the opportunity to stock up for warm months ahead with home improvement, garden and apparel purchases.”
The survey found that more than 104 million Americans, or eight in 10 (82.4%) of those celebrating, plan to wear green to make sure the luck of the Irish is with them this year; 28.9 million, or 22.8% of celebrants, plan to decorate their homes with shamrocks, leprechauns and pots of “gold.”
It could be suggested that St. Patrick’s Day has now become the unofficial Kick Off for the spring spending season. The NRF-Prosper Insights and Analytics survey can be read here.
To have your goods ready and to meet the EDI requirements of your customers in time for next year’s St. Patrick’s Day celebrations, please call B2BGateway on 401-491-9595, email Sales@B2BGateway.Net or visit www.B2BGateway.Net