MaxRelief USA

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Integration between our distributors and our accounting and warehousing functions use to be a big paperwork nightmare that took many staff hours to reconcile.  Now, with B2BGateway, it’s there, at our fingertips, fully accountable and in the cloud.  Employees in Sydney, San Francisco, London and Toronto are now all on the same page, and our staff requirements have been reduced by nearly 20%.  How good is that?”            

    Peter Spoto | President 


Max Relief


Australia, UK, USA and Canada


Distributor of 100% natural pain relief products.

Business Challenge

Expanding into the North American market, MaxRelief needed an EDI solution that would meet the data standards and communication protocols required by their US base customers, but they also required a cloud based EDI solution that would fully integrate with MaxRelief’s Xero accounting software solution.


B2BGateway has developed a cloud based, fully integrated EDI solution for Xero users which removes the need to manually re-key data when exchanging orders and invoices with trading partners.


Improved overall supply chain efficiencies and shorter order to payment cycle.



Born in Australia in 2000 as a pain relief product specialist, MaxRelief pain relief therapies have helped more than one million people worldwide, including those in its home country of Australia, to become pain-free naturally. MaxRelief is made from 100% natural ingredients and it is the only topical pain reliever that combines the soothing, anti-inflammatory properties of Arnica with the moisturizing and regenerative capabilities of Emu and Rosemary oil. In 2015, MaxRelief introduced pain relief spray and cream to the U.S. market, selling to pharmacies including Cardinal Pharmaceutical and


As the MaxRelief business grew throughout North America, the company needed a cutting edge, fully-integrated EDI solution that was fully compliant with their trading partner’s specifications. A solution that would allow MaxRelief to receive orders directly from their customers into their Xero accounting software system. MaxRelief began by looking for organizations that not only provided EDI functionality but could also provide advanced features such as full integration with their cloud based Xero accounting software solution.


After searching the market extensively, MaxRelief found that many EDI providers could meet their needs of translating their required EDI documents, but none could provide an integration with Xero. That was until MaxRelief learned about B2BGateway’s cloud based, fully integrated EDI solutions for Xero users. B2BGateway’s EDI solutions for Xero offer the user ease of use, the ability to meet the many data formats and communication protocols required by their trading partners and access to B2BGateway’s unsurpassed 24/7 client support. B2BGateway’s fully integrated EDI solutions for Xero removed the need for MaxRelief staff to re-key data when processing orders and invoices.


Having a cutting edge, fully integrated EDI solution from B2BGateway allowed MaxRelief to comply with all the ANSI X12 data and communication standards required by MaxRelief’s US based trading partners. B2BGateway’s cloud based, fully integrated EDI solution for Xero made MaxRelief’s expansion into US market easier, and less difficult. MaxRelief can now easily expand throughout the North American market comfortable in the knowledge of having all the necessary, solutions already in place and working efficiently. Full EDI integration also benefits MaxRelief by giving greater accuracy of data, shorter order to payment cycles and the freeing up of staff resources from mundane tasks such as manual order entry, allowing the staff to concentrate on more profitable parts of the business.

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B2BGateway provides fully managed Electronic Data Interchange (EDI) & API Connectivity Solutions for Xero that are 100% built and maintained by our own developers. B2BGateway’s cloud-based connectivity solutions allow users to communicate seamlessly with their customers and 3PL’s. We offer both web based and fully integrated solutions for all market needs and wants. Our Cloud/SaaS based fully integrated EDI & API Connectivity solutions will integrate seamlessly with most ERP/accounting solutions.

In addition to our global headquarters in Rhode Island, B2BGateway has offices in Ireland and Australia enabling us to offer unparalleled support across all time zones.

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For further information please visit

Main Office: +1 401-491-9595
Europe: +353 61 708533
Australia: +61 2 8003 7584
Email Address: Sales@B2BGateway.Net
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