SUCCESS STORY
Rashida Vasquez | Dylan’s Candy Bar
Location
315 East 62nd Street, 3rd Floor
New York, NY 10065
Industry
Retail: Candy
ABOUT DYLANS CANDY BAR
In 2001, Dylan Lauren pioneered creating the world’s largest confectionery emporium and lifestyle brand, Dylan’s Candy Bar. By merging the worlds of art, fashion and pop culture with candy, Dylan’s Candy Bar has innovated the way we see candy today. With a mission to awaken the creative spirit and inner child in everyone, Dylan’s Candy Bar surrounds customers with the most imaginative, state-of-the-art decor and product mix.
Dylan’s Candy Bar transports its guests to a modern day version of Willy Wonka’s factory the moment they enter. Its pop art installations—such as the iconic oversized lollipop tree, candy cane columns, dripping chocolate shelves, kaleidoscopic candy wallpaper and candy-embedded staircases—embody the pinnacle of “retail-tainment”. The ultra-sensory experience is enhanced with delectable smells, a candy timeline and a vast milieu of candy songs and commercials awarding customers not just a sugar high, but a sweet lasting euphoria.
Dylan’s Candy Bar plans to continue expanding worldwide. Since the birth of the original flagship in New York City, Dylan’s Candy Bar has opened in cosmopolitan U.S. locations such as Chicago, Los Angeles, Miami and East Hampton. Dylan’s Candy Bar also has distribution in luxury boutiques, leading department stores, and premium hotels nationally and internationally.
BUSINESS CHALLENGE
As Dylan’s Candy Bar wholesale business grew with larger accounts and with multiple ship to locations, managing order entry and invoicing manually became too painful. It prompted the need for EDI to relieve those pain points and to serve the accounts more efficiently.
SOLUTION
TrueCommerce B2BGateway’s EDI setups for our larger wholesale accounts removed many hours of our customer service reps time, who were manually entering orders and invoices. TrueCommerce B2BGateway’s solution makes managing the accounts seamless and in a timely manner.
BUSINESS BENEFITS
TrueCommerce B2BGateway’s Transaction Report allows for a fast and track-able daily report for EDI Inbound Purchase Orders, Invoice Transactions, Outbound Inventory Feeds and Advanced Shipping Notifications. If there are any issues, we can check the integration section of the portal to troubleshoot or create tickets where either our project manager can assist if its within the first 90 days of production or TrueCommerce B2BGateway’s production support team thereafter.
About TrueCommerce B2BGateway
Since 2001, TrueCommerce B2BGateway has been providing Electronic Data Interchange (EDI) & API Connectivity Solutions for NetSuite users. TrueCommerce B2BGateway’s cloud-based EDI & API Connectivity solutions allow the NetSuite user to communicate seamlessly with their customers and 3PL’s. We offer both web based and fully integrated EDI & API Connectivity solutions to cater for all market needs and wants (e.g. X12, EDIFACT, Tradacoms, Eancom, Odette, oioUBL, XML, VAN, AS2, FTP, etc.). Our Cloud/SaaS based fully integrated EDI & API Connectivity solutions will integrate seamlessly with all NetSuite ERP Solutions.
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