Branding Guide

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LOGO DO’S

Make sure that there is even space around the logo on all four sides with a minimum padding width of at least one cap-height. The B2BGateway icon can stand alone in social media applications.

LOGO DONT’S


BACKGROUND COLOR LOGO PLACEMENT

LOGO FOR LIGHT BACKGROUNDS

Download high-res logo for light backgrounds

PRIMARY COLORS

CMYK: C-80 M-12 Y-1 K-0
RGB: R-0 G-167 B-223
Hex: #00a7df
Pantone: 2995C

CMYK: C-69 M-60 Y-65 K-55
RGB: R-55 G-57 B-53
Hex: #373935
Pantone: 447C

FONTS

PRIMARY FONT
Proxima Nova is used in the B2BGateway logo. It is available to Adobe Typekit members (print use) and fonts.com (web use). You can purchase the font here: http://www.fonts.com/font/mark-simon-son-studio/proxima-nova

 

UTILITY FONT
Use Calibri when Proxima is not available. Calibri is a standard font in MS Office software.

If you would like to download this branding guide in PDF format it is available for download by clicking the button below.

Download Branding Guide