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Branding Guide

LOGO DO’S

padding

 

Make sure that there is even space around the logo on all four sides with a minimum padding width of at least one cap height. The B2BGateway icon can stand alone in social media applications.

LOGO DONT’S

 

 

BACKGROUND COLOR LOGO PLACEMENT

LOGO FOR LIGHT BACKGROUNDS

LOGO FOR DARK BACKGROUNDS

PRIMARY COLORS

C:80 M:12 Y:1 K:0
R:0 G:167 B:223
Pantone: 2995C

C:69 M:60 Y:65 K:55
R:55 G:57 B:53
Pantone: 447C

FONTS

PRIMARY FONT
Proxima Nova is used in the B2BGateway logo. It is available to Adobe Typekit members (print use) and fonts.com (web use). You can purchase the font here: http://www.fonts.com/font/mark-simon-son-studio/proxima-nova

 

UTILITY FONT
Use Calibri when Promima is not available. Calibri is a standard font in MS Office software.

If you would like to download this branding guide in PDF format it is available for download by clicking the button below.

Download Branding Guide